Pantone’s Color of the Year 2018: Ultra Violet

Pantone has just chosen its Color of the Year for 2018 and it’s safe to say it’s a little more adventurous than previous picks.

Described by Pantone as a ‘dramatically provocative and thoughtful purple shade’ that ‘communicates originality, ingenuity and visionary thinking’, Ultra Violet is this year’s winner.


It’s quite a rich and bold shade of purple and one that’s definitely going to stand out no matter where you introduce it.

The good guys over at Apartment Therapy have noted the power of this colour and have a few suggestions on how you can successfully incorporate Ultra Violet in your interiors.

They recommend dotting some accessories in Ultra Violet around the house and in particular, within neutral-toned rooms.

These can be anything from glasses:


(Image credit: Urban Outfitters)

To outdoor chairs:


(Image credit: Domino)

Art prints:


(Image credit: Society 6)

And even a pair of shoes:


(Image credit: Urban Outfitters)

Ultra Violet is quite a captivating shade of purple but remember to use is sparingly as too much can be a bit overpowering.